TEVA Rebrand.
For this design, I was asked to rebrand a second-tier company. The design was meant to reflect the companied morals, motivations, ethics, personal style, and mood. Teva is an outdoor shoe company that mainly makes sandals and hiking shoes for everyday use. Their motto is, their shoes are ready for any adventure no matter what. I wanted to change their branding to reflect the outdoor nature of the company and their desire to create a shoe that was meant for everyone.
Process Is Important.
Sometimes it’s not about the destination, but more about how we got there. Take a look at the behind-the-scenes of how I designed this rebrand.
